This month’s blog comments on a small screw up MTA had with a client and reminds of the importance of “knowing the finish line” before starting. We invested into a med tech company without validating the stage of development we are required to reach before industry partners will engage us. We raised $80,000. Completed the project to great results, then reached out to partners with the results. While all agreed the results were impressive, it was not until after the fact we realized we need another $4M to get the project to the point where industry partnership is possible. This of course is never good and is an overt reminder of the need to know the full plan before taking the first steps.
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